In today's complex and ever‐changing world, concerns about the lack of enough data have
been replaced by concerns about too much data for supply chain management (SCM). The …

Despite the practice of B2B marketing dating back several thousand years, B2B marketing
studies did not exist in significant numbers prior to the last three decades and we are now in …

Supplier Segmentation is one of the key activities of supplier relationship management
(SRM) for companies with a large number of suppliers. It involves dividing the suppliers into …

Purpose–The purpose of this paper is to review and structure the literature on the integration
between marketing and supply chain management (SCM) and to contribute to the body of …

It is generally believed that companies choose supply chain partners on the basis of their
distinctive value propositions—a fact one would also expect holds true when companies …

Supplier segmentation means that the suppliers of a specific firm are categorized on the
basis of their similarities. This supply-side business-to-business (B2B) segmentation is of …

The proliferation of co-branding in consumer markets has been given considerable attention
in the literature, yet attention to the practice in business-to-business markets has been …

The role of key supplier relationships and their link with purchasing performance are poorly
recognized in current business-to-business marketing literature. Given the predominance of …

Purpose This study aims to investigate the impact of sustainable innovation and disruptive
innovation on sustainable supply chain performance of manufacturing firms in Malaysia. The …

The research examines the moderating effect of environmental unpredictability on the
relationships of two supply chain information technologies (IT) on operational and financial …