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Appealing to motivation to change attitudes, intentions, and behavior: A systematic review and meta-analysis of 702 experimental tests of the effects of motivational …
Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …
message features (eg, the themes emphasized) align with characteristics of the target …
Field experiments in marketing research: a systematic methodological review
Purpose The purpose of this study is to present a systematic methodological review of the
application of field experiments in the domain of marketing research. By performing this …
application of field experiments in the domain of marketing research. By performing this …
The experience–economy revisited: an interdisciplinary perspective and research agenda
Purpose The marketing literature uses five different experience terms that are supposed to
represent different streams of research. Many papers do not provide a definition, most of the …
represent different streams of research. Many papers do not provide a definition, most of the …
The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making
Purpose This study aims to investigate the fit of a promotion (prevention) focus with
malicious (benign) envy and how this fit influences positive and negative behaviours …
malicious (benign) envy and how this fit influences positive and negative behaviours …
Consumer skepticism about online reviews and their decision-making process: The role of review self-efficacy and regulatory focus
Purpose Despite skepticism, consumers rely on online reviews for their purchase decisions.
However, academics mostly argue that skepticism has an inverse relationship with …
However, academics mostly argue that skepticism has an inverse relationship with …
You are lying! How misinformation accusations spread on Twitter
Purpose Misinformation is notoriously difficult to combat. Although social media firms have
focused on combating the publication of misinformation, misinformation accusations, an …
focused on combating the publication of misinformation, misinformation accusations, an …
[PDF][PDF] Discovering cultural differences in online consumer product reviews
In this study, we investigate whether consumers with different cultures concentrate on
different product features in online consumer product reviews and show different opinions …
different product features in online consumer product reviews and show different opinions …
Determinants of young consumers' attitude toward mobile advertising: The role of regulatory focus
With the growing power of mobile advertising, marketers have actively incorporated mobile
advertising into the marketing mix. Drawing on the regulatory focus theory, this study …
advertising into the marketing mix. Drawing on the regulatory focus theory, this study …
Effect of an e-retailer's product category and social media platform selection on perceived quality of e-retail products
The growth of e-retail has expanded to a wide range of product categories. E-retailers
compete in a multichannel environment using several social media platforms (SMPs) where …
compete in a multichannel environment using several social media platforms (SMPs) where …
Why not promote promotion for green consumption? The controversial role of regulatory focus
Purpose The purpose of this paper is to empirically test the effects of regulatory focus (RF)
orientation (promotion/prevention) on decisions to purchase green products. The two …
orientation (promotion/prevention) on decisions to purchase green products. The two …