The field of sonic branding/marketing has grown rapidly in recent years, as has commercial
interest in more science‐based approaches to the practice, particularly as more brands and …

There has long been interest in the nature of the relationship (s) between hue and pitch or,
in other words, between colour and musical/pure tones, stretching back at least as far as …

This paper explores participatory and socially engaged practices in ubiquitous music
(ubimus). We discuss recent advances that target timbre as their focus while incorporating …

Musical timbre is often described using terms from non-auditory senses, mainly vision and
touch; but it is not clear whether crossmodality in timbre semantics reflects multisensory …

This article reflects on the “flat” history of timbre space, tracking its emergence as a technical
inscription in psychoacoustic experiments and its rise to become a dominant conceptual …

Communication between sound and music experts is based on the shared understanding of
a metaphorical vocabulary derived from other sensory modalities. Yet, the impact of sound …

People tend to associate stimuli from different sensory modalities, a phenomenon known as
crossmodal correspondences. We conducted two experiments to investigate how Chinese …

The field of sonic branding has grown rapidly in recent years. While the majority of the
developments in this area have thus far been led by practitioners, it is important to …