Improvements to the reliability and safety of medical devices are vital for healthcare systems.
It is necessary to consider the user experience (UX) of patients and healthcare professionals …

Virtual reality (VR) is receiving attention enough to be considered as its revival age in both
industrial and academic field. Since VR systems have various types of interaction with users …

Objective: In this article, we investigated the effects of external human-machine interfaces
(eHMIs) on pedestrians' crossing intentions. Background: Literature suggests that the safety …

Background. Virtual reality can provide innovative gaming experiences for present and
future game players. However, scientific knowledge is still limited about differences between …

The metaverse has been settled as a platform that is widely beloved by digital natives that
are familiar with mobile devices and immersive contents. Thanks to the protocol enabling …

Purpose Social media campaigns by fashion brands typically rely on two types of accounts:
official brands' accounts and social media influencers' accounts. The current study …

Companies have the opportunity to better engage potential customers by presenting
products to them in a highly immersive virtual reality (VR) shop** environment. However …

With high-immersive virtual reality (VR) systems approaching mass markets, companies are
seeking to better understand how consumers behave when shop** in VR. A key feature of …

Technological advances in eye tracking methodology have made it possible to unobtrusively
measure consumer visual attention during the shop** process. Mobile eye tracking in field …

With the rapid development of virtual reality (VR) hardware devices and virtual technologies,
VR applications in retailing are increasingly becoming an inevitable trend of future …