This review article examines the link between tourism and soft power in view of five (four
proposed by Ooi) interlinked ways (approaches). It also looks whether Malaysia (as a case …

Tourism organizations face the challenge of employing fresh strategies in order to meet the
new quest for emotional and experiential products. The present work considers the concept …

Muslims' demand for tourism is increasing, with their primary concern being Halal food.
There remains, however, a dearth of empirical studies in this domain, particularly in the non …

Purpose Gastronomic festivals are important events to bring people together around food-
themed activities. This study aimed at determining the relationships between festival quality …

Although historical linguistic landscapes (HLLs) are vital at cultural heritage sites, little is
known about their interactive relations with tourists. This study aims to apply a mixed method …

At present, tourism is a key component of the modern Vietnamese economy. However, it is
increasing the country's pitifully low return visitor rate. The aim of this study was to explore …

This introductory chapter focuses on the construction of food as heritage, and on the
powerful entanglements of food, heritage and nationalism of the 19th and 20th centuries …

This study investigates the factors influencing heritage food tourists' behavioural intentions
and perceived destination image based on how heritage food consumption and experiential …

This paper discusses the special relationship between customer satisfaction and customer
loyalty. It highlights the significance of studying such relationship via appropriate …

Mexico City is the world's fourth largest metropolis with more than 20 million inhabitants.
Due to its integration with a global world, the dietary habits of its population have undergone …