Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image

T Rastogi, B Agarwal, G Gopal - Journal of Cleaner Production, 2024‏ - Elsevier
As the world struggles to cope with the pressing matters of global warming, rising
temperature, and environmental degradation, the need for sustainable practices has …

Customer engagement, dependence and loyalty: An empirical study of Chinese customers in multitouch service encounters

X Chen, S Guo, J **ong, Z Ye - Technological Forecasting and Social …, 2023‏ - Elsevier
The existing literature emphasizes the importance of customer engagement and customer
dependence in service encounters. An essential and typical manifestation of customer …

Gender differences in response to digital marketing: analyzing purchase intentions and behaviors

A Aziz, S Khan, IU Haque - Market Forces, 2024‏ - kiet.edu.pk
Social media in the prevailing era has changed the attitudes and lifestyles of all individuals,
especially university students. Given its importance, this study examines the impact of …

Analysis of brand equity dimensions and brand concept that influence customer loyalty in an occupational health clinic

L PURWIANTI, D KURNIAWATY… - Expert Journal of …, 2024‏ - marketing.expertjournals.com
In the midst of increasing competition in the healthcare industry, healthcare facilities must
remain connected with customers. The sample in this study consists of customers in …

The Effect of E-Service Quality and Brand Image Toward Netflix Customer Loyalty through Customer Satisfaction

H Kurniati, AKR Prabumenang… - Jurnal REKOMEN (Riset …, 2021‏ - jurnal.untidar.ac.id
This research aims to determine the effect of e-service quality and brand image on customer
satisfaction and customer loyalty towards Netflix's user. This research uses quantitative …

The Influence Of E-Servicequality And Trust On Customer Satisfaction And Its Impact On Customer Loyalty (An Empirical Study On Online Syariah Banking In …

MF Saputra, F Antonio - JMBI UNSRAT (Jurnal Ilmiah …, 2021‏ - ejournal.unsrat.ac.id
Regardless of the rise in the number of online banking users in Indonesia, its adoption and
customers satisfaction on online banking services are still below the anticipated levels. The …

The effect of brand image and Omni Channel marketing on customer satisfaction and customer loyalty in digital saving opening of Bank BRI

K Natalina, S Wahyuni - Utsaha: Journal of …, 2022‏ - journal.jfpublisher.com
This research was conducted to determine descriptively and empirically the effect of brand
image and omni channel marketing on customer satisfaction and customer loyalty in digital …

Pengaruh Kualitas Produk Dan Citra Merek Terhadap Loyalitas Pelanggan: Dengan Variabel Mediasi Kepuasan Pelanggan

A Daniswara, ST Rahardjo - Diponegoro Journal Of …, 2023‏ - ejournal3.undip.ac.id
This study aims to analyze the influence of product quality and brand image on customer
loyalty with the role of customer satisfaction as a mediating variable on the millennial …

PENGARUH E-SERVICE QUALITY DAN BRAND IMAGE TERHADAP E-SATISFACTION DAN E-LOYALTY PADA PENGGUN TKTOK SHOP

SA Riyadi - 2022‏ - repository.unj.ac.id
Tujuan dari penelitian ini adalah untuk menguji pengaruh positif e-service quality terhadap
e-satisfaction, pengaruh positif brand image terhadap e-satisfaction, pengaruh positif e …

[PDF][PDF] The Influence of Brand Image on Customer Loyalty through Customer Satisfaction as Intervening Variable on Skincare Products

N Ma'azzah, A Prasetyo - Airlangga Journal of Innovation …, 2023‏ - e-journal.unair.ac.id
The increasing Muslim population and the trend of halal living in Indonesia have made
competition between skincare product brands in Indonesia increasingly fierce. Safi skincare …