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A systematic review on search engine advertising
Abstract The innovation of Search Engine Advertising (SEA) was first introduced in 1998. It
soon became a very popular tool among practitioners for promoting their websites on the …
soon became a very popular tool among practitioners for promoting their websites on the …
Using Google AdWords in the MBA MIS course
Abstract From February to June 2008, Google ran its first ever student competition in
sponsored Web search, the 2008 Google Online Marketing Challenge (GOMC). The 2008 …
sponsored Web search, the 2008 Google Online Marketing Challenge (GOMC). The 2008 …
The impacts of facebook ads on brand image, brand awareness, and brand equity
The advent of Facebook brought a new aspect for advertising since it allows ads to reach
more targeted users on the internet. However, although the ads on Facebook have been …
more targeted users on the internet. However, although the ads on Facebook have been …
Online distribution channel increases article usage on Mendeley: a randomized controlled trial
Prior research shows that article reader counts (ie saves) on the online reference manager,
Mendeley, correlate to future citations. There are currently no evidenced-based distribution …
Mendeley, correlate to future citations. There are currently no evidenced-based distribution …
Search engine advertisement design effects on click-through rates
G Atkinson, C Driesener… - Journal of Interactive …, 2014 - Taylor & Francis
This article reports the relationship that specific elements of search engine advertisements
(SEAs) have with click-through rates (CTRs) within Google AdWord Campaigns. In total …
(SEAs) have with click-through rates (CTRs) within Google AdWord Campaigns. In total …
Online Advertising Strategies to Effectively Market a Business School.
Advertising has always played an important role in creating visibility for educational
institutions. In today's time, digital marketing is the sought-after mode as there has been a …
institutions. In today's time, digital marketing is the sought-after mode as there has been a …
Measurement and analysis of osn ad auctions
Y Liu, C Kliman-Silver, R Bell, B Krishnamurthy… - Proceedings of the …, 2014 - dl.acm.org
Advertising is ubiquitous on the Web; numerous ad networks serve billions of ads daily via
keyword or search term auctions. Recently, online social networks (OSNs) such as …
keyword or search term auctions. Recently, online social networks (OSNs) such as …
Informing, implying or directing? Testing the effects of message sidedness, conclusiveness and their interaction in national and local Google Ads campaigns
Q Yao - Journal of Research in Interactive Marketing, 2021 - emerald.com
Purpose This study aims to apply and test the effectiveness of message sidedness and
conclusiveness in Google Ads advertising. Design/methodology/approach Four field …
conclusiveness in Google Ads advertising. Design/methodology/approach Four field …
[PDF][PDF] Study on banner advertisement type and shape effect on clickthrough-rate and conversion
E Kuneinen - Journal of Management and Marketing Research, 2013 - Citeseer
This comparative study explored web banner advertising type and shape effect on
clickthrough-rate and conversion using Google Display Network. The aim was to help a case …
clickthrough-rate and conversion using Google Display Network. The aim was to help a case …
A performance measurement framework for service-oriented marketing
This paper addresses the issues of measuring performance of service-oriented marketing. A
measurement framework is provided and its application in a service-oriented company is …
measurement framework is provided and its application in a service-oriented company is …