This survey provides an introduction into eye tracking visualization with an overview of
existing techniques. Eye tracking is important for evaluating user behaviour. Analysing eye …

Eye-trackers provide continuous information on individuals' gaze behavior. Due to the
increasing popularity of eye-tracking in the information systems (IS) field, we reviewed how …

In this research, we investigate if and how more photos than a single headshot can heighten
the level of information provided by persona profiles. We conduct eye-tracking experiments …

Personas are a well-known technique in human computer interaction. However, there is a
lack of rigorous empirical research evaluating personas relative to other methods. In this 34 …

We investigate whether additional photos beyond a single headshot makes a persona
profile more informative without confusing the end user. We conduct an eye-tracking …

In this paper, we contribute an eye tracking study conducted with pedestrians and cyclists.
We apply a visual analytics-based method to inspect pedestrians' and cyclists' gaze …

Predicting user confusion can help improve information presentation on websites, mobile
apps, and virtual reality interfaces. One promising information source for such prediction is …

In an experiment, we present 38 marketing and data analysts professionals with two online
AI-driven persona interfaces, one using numbers and the other using text. We employ eye …

Investigating user behavior involves abstracting low-level events to higher-level concepts.
This requires an analyst to study individual user activities, assign codes which categorize …

To more effectively convey relevant information to end users of persona profiles, we
conducted a user study consisting of 29 participants engaging with three persona layout …