This study examines the patterns and trends of social media-related public relations
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …

The purpose of this study was to analyze peer-reviewed research that applied principles of
dialogic communication to organizational websites, blogs, and social media. We identified …

During the# MeToo movement, social movement organizations (SMOs) played a crucial role
in the online mobilization by utilizing various message frames and appealing hashtags …

People engage in communication on Facebook via three behaviors—like, comment, and
share. Facebook uses an algorithm that gives different weight to each behavior to determine …

Increasingly, organizations and their public relations professionals are recognizing the
importance of strengthening internal communication with employees. Internal …

Social media might represent the greatest social innovation/revolution in the history of
communication, fundamentally altering how humans communicate, and the practice of …

Ongoing Crisis Communication: Planning, Managing, and Responding, Second Edition
provides an integrated approach to crisis communication that spans various disciplines as …

This study provides insights that can inform disaster communication management,
policymaking, and theory building through a nationally representative field experiment (N …

Storytelling has been part of human activity for thousands of years. Stories have the power to
inform, persuade, elicit emotional responses, build support for coalitions and initiatives, and …

The emergence of relationship management as a paradigm for public relations scholarship
and practice requires a close examination of just what is achieved by public relations--its …