A research agenda at the intersection of sport sponsorship and service
Purpose The purpose of this work is (1) to supply a framework of actors in sport sponsorship
and articulate the service relationships that support these partnerships and (2) to propose …
and articulate the service relationships that support these partnerships and (2) to propose …
Socially responsible or financially exploitative? Sports fans' views of the response by sportswear brands to athlete activism in the USA
To date, limited research has examined how sports fans feel about the response by
sportswear brands towards athletes who are paid to endorse their brand but also publicly …
sportswear brands towards athletes who are paid to endorse their brand but also publicly …