Purpose Social networking sites and Facebook have grown to become an important channel
of interactive marketing communication with consumers for retail. The purpose of this paper …

With the rapid prevalence and massive user growth of social media platforms, efficiently
targeting potential customers on these platforms has grown in importance for companies …

This open access book presents the latest findings of researchers from around the globe
who presented their work at the 10th international conference of Strategic Innovative …

Digital marketing intends to influence consumers' desire, cognition, feelings, belief, attitude
and image concerning products and brands which has the ultimate goal to influence …

This chapter examines the implementation of Information and Communication Technologies
(ICTs) as innovative tools and the use of Social Media (SM) by Polish medium and small …

Economic crisis in Greece has led many Greek SMEs to turn to foreign markets and
overseas distributors, since the interior market is low disposable income and because they …

Since COVID-19 has been declared as pandemic, many business sectors are affected,
including food and beverage sector. As social distancing plays role in the current health …

Attitudes towards online advertisements has been an important topic of research for
academics and practitioners, especially in Social Networking Sites (SNSs). In this paper we …

Many travelers have at least one account in one of the popular social media networking
websites or applications (Facebook, Twitter, Flickr, Instagram). Airlines and travel agencies …

Peran Media Digital dalam Perkembangan Industri Kreatif Page 1 676 | ISSN 2 6 1 4 - 6 6 8 1
Peran Media Digital dalam Perkembangan Industri Kreatif Hady Sofyan Program Studi Teknik …