The literature on climate change communication addresses a range of issues relevant to the
communication of climate change and climate science to lay audiences or publics. In doing …

Researchers in conservation fields have recently highlighted the potential for visual
storytelling to convey environmental messages to large audiences. However, an effective …

The importance of knowledge for lay people's climate change concerns has been
questioned in recent years, as it had been suggested that cultural values are stronger …

Meat production for human consumption has serious environmental implications and
contributes significantly to climate change. Changing people's food choices is an important …

The environment is part of everyone's life but there are difficulties in communicating complex
environmental problems, such as climate change, to a lay audience. In this book Klöckner …

Environmental education strategies have customarily placed substantial focus on enhancing
ecological knowledge and literacy with the hope that, upon discovering relevant facts and …

Social Marketing is the utilisation of marketing principles and methods to encourage
individual and organisational behaviour change for the public good. Traditionally the …

The global scale of the ocean plastics crisis demands a collective change in plastic
consumption behaviors. The documentary series Blue Planet II has been praised for driving …

There is a strong view among climate change researchers and communicators that the
persuasive tactic of arousing fear in order to promote precautionary motivation and behavior …

We used qualitative in-depth interviews to evaluate the effects of a mass media climate
change program on audiences' efficacy beliefs, outcome expectations, emotional responses …