Although an extensive body of research has emerged on marketing in computer-mediated
environments, the literature remains fragmented. As a result, insights and findings have …

Multichannel customer management is “the design, deployment, and evaluation of channels
to enhance customer value through effective customer acquisition, retention, and …

Recent years have witnessed the rise of new media channels such as Facebook, YouTube,
Google, and Twitter, which enable customers to take a more active role as market players …

Using two strategies, we show that consumers underreact to taxes that are not salient. First,
using a field experiment in a grocery store, we find that posting tax-inclusive price tags …

Bayesian consumers infer that hidden add-on prices (eg, the cost of ink for a printer) are
likely to be high prices. If consumers are Bayesian, firms will not shroud information in …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

Bundling is pervasive in today's markets. However, the bundling literature contains
inconsistencies in the use of terms and ambiguity about basic principles underlying the …

A substantial body of research evidence has now accumulated in the reference price
literature. One stream of research has identified the antecedents of reference price and has …

We present a generally applicable theory of focusing based on the hypothesis that a person
focuses more on, and hence overweights, attributes in which her options differ more. Our …

Past expenses have been shown to influence future spending behavior by depleting
available budgets. However, a prerequisite for this relationship is the accurate recall of past …