Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption

R Gupta, B Rathore, B Biswas, M Jaiswal… - Journal of Retailing and …, 2024 - Elsevier
The Metaverse has emerged as a convergence of technologies and conceptions with the
potential to reshape how we interact, participate, learn, and entertain ourselves in the digital …

Assessing the intention to adopt computational intelligence in interactive marketing

RK Behera, PK Bala, NP Rana - Journal of Retailing and Consumer …, 2024 - Elsevier
Interactive marketing (IM) can be used by e-commerce businesses to provide interactive and
personalised experiences to e-customers by building sustainable relationships and …

Investigating the crucial role of logistics service quality in customer satisfaction for fresh e-commerce: A mutually validating method based on SERVQUAL and service …

Q Yang, ZS Wang, K Feng, QY Tang - Journal of Retailing and Consumer …, 2024 - Elsevier
The incessant advancement of e-commerce has brought promising opportunities for vending
fresh commodities and stimulated the ongoing growth in the demand for fresh products …

Exploring critical determinants influencing businesses' continuous usage of mobile payment in post-pandemic era: Based on the UTAUT2 perspective

JW Tang, PH Tsai - Technology in Society, 2024 - Elsevier
Consumers across demographics have diverse digital lifestyles and rely heavily on e-
commerce to purchase necessities including food and beverages. The COVID-19 pandemic …

An empirical study on traditional offline retailer's switching intention towards community-based group buying program: A push–pull-mooring model

Z Guan, X Shi, H Ying, R Xue, X Qiao - Electronic Markets, 2024 - Springer
To enter the offline channel, the community-based group buying (CGB) platform usually
recruits group leaders to perform corresponding tasks (ie, creating new customers …

Factors influencing recommendations for women's clothing satisfaction: A latent dirichlet allocation approach using online reviews

S Shashank, RK Behera - Journal of Retailing and Consumer Services, 2024 - Elsevier
The rapid growth of e-commerce has transformed the way female customers shop for
clothing, with an endless number of options available at their fingertips. Online reviews and …

Online retailing and the metaverse: Addressing stakeholder impediments in e-commerce

A Kashyap, OJ Shukla, R Kumar, MM Alam… - Journal of Retailing and …, 2025 - Elsevier
Most of the previous studies have captured opportunities rather than challenges associated
with the metaverse in online retailing. Therefore, the present study explores and prioritizes …

Applying the extended UTAUT-2 to assess the factors contributing to consumers' usage intention towards over-the-top video streaming platforms

PH Tsai, JW Tang, ML Ou - Journal of Retailing and Consumer Services, 2024 - Elsevier
The current study aims to examine consumers' over-the-top (OTT) video streaming platform
usage intention and apply the extended unified theory of acceptance and use of technology …