Understanding How Product Reviews on YouTube Affect Consumers' Purchase Behaviors in Indonesia: An Exploration Using the Stimulus‐Organism‐Response …

TY Huang, WK Chen, CW Chen… - Human Behavior and …, 2022 - Wiley Online Library
Product reviews on YouTube have become highly beneficial to consumers' decision‐
making, as they can help consumers judge and experience products before making …

Happiness feels light and sadness feels heavy: introducing valence-related bodily sensation maps of emotions

M Hartmann, B Lenggenhager, K Stocker - Psychological research, 2023 - Springer
Bodily sensation map** (BSM) is a recently developed self-report tool for the assessment
of emotions in which people draw their sensations of activation in a body silhouette …

[PDF][PDF] Embodied cognition effects on tourist behavior

F Kock, T Ringberg - Annals of Tourism Research, 2019 - academia.edu
Tourists are exposed to various unfamiliar sensory experiences when travelling, such as
sounds, touches, tastes and temperatures. Barsalou (2008) documents that sensory …

Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and …

D Abdelwahab, S San-Martín, N Jiménez - Journal of Brand Management, 2022 - Springer
This study explores how positive and negative region-of-origin biases influence the
consumer tendency to switch brands. Attending the social identity and the cognitive …

Parasocial interaction with youtubers: Does sensory appeal in the youtubers' video influences purchase intention?

WK Chen, HY Wen, ADK Silalahi - 2021 IEEE International …, 2021 - ieeexplore.ieee.org
Sensory cues are an essential stimulus that can create a perception of consumers' complex
information environment. This research was conducted to investigate the sensory appeal …

Bidirectional embodied association between debt and physical burden

ZH Wei, XL Yang, XQ Liu, HZ Liu - The Journal of Social …, 2024 - Taylor & Francis
There is a Chinese proverb saying that “when the debts are paid, the body feels light.” From
the perspective of embodied cognition, there may be a connection between indebtedness …

Yüksek Lisans Tezi

IIMD İSLAMCILIK, İIM CEMİYETİ - 2008 - search.proquest.com
TC BALIKESİR ÜNİVERSİTESİ SOSYAL BİLİMLER ENSTİTÜSÜ TARİH ANABİLİM DALI II.
MEŞRUTİYET DÖNEMİNDE İSLAMCILIK Page 1 TC BALIKESİR ÜNİVERSİTESİ SOSYAL …

[PDF][PDF] The influence of sensory stimuli and perceived affective factors in Instagram posts on customer engagement in coffee chains.

D Mardhatilah, A Omar, ED Septiari - Global Business & …, 2024 - gbmrjournal.com
Purpose: This study aims to investigate the impact of sensory marketing (audio-visual
stimuli) and information adoption on consumer engagement on social media platforms …

Multisensory Marketing: Influence of Retail Environment on Customer Emotions and Behavior.

R Rathee, P Rajain - IUP Journal of Marketing Management, 2024 - search.ebscohost.com
The importance of sensory marketing has increased due to the powerful influence of senses
on buyer's decision making. In order to develop an emotional connection between …

Transforming to eudaimonia via sparking journeys: an embodied approach

W Xu - 2023 - theses.lib.polyu.edu.hk
Tourism has long been regarded as an avenue for promoting human health and well-being.
Millions of people travel across borders annually in search of pleasure and happiness …