Communication with target prospects results cost to the company. In this highly competitive
environment all marketers work on cutting cost. They try to allocate their marketing budget …

This study aims to determine the transformation of Integrated Marketing Communication in
the Digital Age and the implementation of business people and the impact of these changes …

Coke-studio has become very famous in the recent past attracting wide viewers across the
world being very famous through the social media platform" YouTube". This platform indeed …

This study is to explore the IMC activity conducted by Mommilk Manahan Solo in attracting
consumen interest. The research was conducted in Mommilk restaurant, Surakarta city. The …

According to the findings of this review, integrated marketing communication means using
multiple modes of communication, including advertising, personal selling, sales promotions …

Marketing communication is seen as a vital activity for the survival and success of SMEs.
The aim of the study was to investigate the impact of marketing communication on the …

Purpose This paper aims to develop the structure of employer brand and discuss whether
employees and employers have the same view on the elements of employer brand …

Puluhan media massa Indonesia bersatu dalam gerakan edukasi bertagar#
MediaLawanCovid19. Tujuan penelitian ini ingin mengeksplorasi bagaimana kampanye …

The aim of this article was to determine the significance of modern marketing communication
channels used in the process of sha** the external image of an enterprise as an …