Political marketing, a marriage between politics and marketing, is a dynamic and relatively
young field. Thus, it adheres to frameworks that are borrowed from other disciplines to …

Political Communication and Cognition draws on a range of theories from communication
psychology to explain how citizens receive communication about politics, how …

This article analyzes the use of the online environment within the context of the Polish
parliamentary election of 2011. Using traditional methods of content analysis, we find that …

Purpose–This paper aims to explain voter perceptions and voting behaviour in the 2010 UK
General Election on the basis of this theory, by evaluating the differential impact of …

Purpose There are explicit calls for research devoted to how political actors present their
brand to the electorate and how this is interpreted. Responding to this, the purpose of this …

Though customer orientation is recommended in Business Process Management, current
modeling methods still have a strong focus on the company's processes. To ensure a long …

Objective: The customer touchpoints are known as the building blocks of customer
experience, which should be identified and analyzed to design and enhance customer …

We analyze optimal strategies for the allocation of a finite budget that can be invested in
different advertising channels over time with the objective of influencing social opinions in a …

The proliferation of complex online media has accelerated the process of ideology
formation, influenced by stakeholders through advertising channels. The media channels …

Many voters rely on simple cues, in the forms of images and slogans, for aiding their voter
choice. Hence key brand information must be distilled to make party messages as widely …