Digitalization is a powerful engine for economic growth in the world. In 2018, digitally
transformed firms represented 13.5 billion US dollars of global GDP and, towards the end of …

The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour
(JCB) is an international journal dedicated to publishing the latest developments of …

The dimension of logistics service quality (LSQ) has been receiving much attention as a key
factor for the success of many leading domestic e-commerce platforms (DEC). However, the …

This research develops a conceptualized model that illuminates the role of luxury
perceptions in explaining consumer engagement in social media WOM and luxury purchase …

Drawing on the information system success model and perceived value theory, we develop
a research model to examine factors that may affect user satisfaction and loyalty of mobile …

The last three decades have witnessed a resurgence of research on the topic of customer
value. In search of a comprehensive integration and analysis of this research—including …

This research aimed to identify structural associations among image, satisfaction, trust,
lovemarks (love and respect for a particular brand) and brand loyalty for name-brand coffee …

Purpose The purpose of this paper is to develop a comprehensive model representing the
relationships among service quality, customer satisfaction, trust and loyalty in a retail …

Despite the current relevance of social media influencers in brand communication
strategies, questions remain about the factors that determine their influential power and how …

In order to popularise the sustainable transport innovation of ride-sharing, it is critical for
service providers and policymakers to understand the factors affecting ride-sharing …