Marketing research on mergers and acquisitions: a systematic review and future directions

M Christofi, E Leonidou, D Vrontis - International Marketing Review, 2017 - emerald.com
Purpose The purpose of this paper is to systematically review and critically examine
marketing research on mergers and acquisitions (M&As), and articulates its importance and …

Service-dominant logic and supply chain management: a systematic literature review

C Altuntas Vural - Journal of Business & Industrial Marketing, 2017 - emerald.com
Purpose This study aims to contribute to the scholarly fields of supply chain management
(SCM) and service-dominant logic (SDL) by conducting a systematic literature review on …

A process model of tacit knowledge transfer between sales and marketing

DB Arnett, CM Wittmann, JD Hansen - Industrial Marketing Management, 2021 - Elsevier
Although an ability to generate and transfer tacit knowledge provides the basis for
competitive differentiation, organizations face two primary issues when attempting to …

Payment choice of M&As: Financial crisis and social innovation

RP Kanungo - Industrial Marketing Management, 2021 - Elsevier
The payment choice of mergers and acquisitions (M&As) influences firm performance and
facilitates wealth transfer to shareholders and realises synergy through stakeholders' implicit …

The effect of customer asset strategies on acquisition performance in business-to-government markets

S Yan, JY Lee, BW Josephson - Journal of the Academy of Marketing …, 2024 - Springer
Firms operating in business-to-government (B2G) markets rely heavily on mergers and
acquisitions (M&As) to achieve growth. However, the performance implications of M&As in …

Customer retention: A source of value for serial acquirers

WY Degbey - Industrial Marketing Management, 2015 - Elsevier
Customer retention, in most cases, is regarded as an indicator of acquisition performance,
but factors influencing it have rarely been studied in the serial acquirer context. As a …

The impact of mergers and acquisitions on the sales force

R Bommaraju, M Ahearne, ZR Hall… - Journal of …, 2018 - journals.sagepub.com
This research draws from the psychodynamic perspective of social identity theory to
examine the causal effect of mergers and acquisitions involving a mismatch of external …

The effect of merger on employee views of corporate reputation: Time and space dependent theory

R Chun, G Davies - Industrial Marketing Management, 2010 - Elsevier
Market relationships are often influenced by factors inside of the firm. Here we examine how
the employees' view of corporate reputation of a merged B2B firm, assessed by corporate …

[PDF][PDF] Marketing concept of managing the reorganization of entrepreneurial structures using the latest information technologies

AA Sozinova - Quality-Access to Success, 2018 - researchgate.net
The aim of the work is to develop a marketing concept for managing the reorganization of
entrepreneurial structures using the latest information technologies. The author applies the …

The role of leadership in mergers and acquisitions: A review of recent empirical studies

P Junni, RM Sarala - Advances in mergers and acquisitions, 2014 - emerald.com
In this chapter, we examine the role of M&A (mergers and acquisitions) leadership by
conducting a review of recent empirical studies on M&A leadership. Our aim is to provide an …