Effective employment of social media for any social influence outcome requires a detailed
understanding of the target audience. Social media provides a rich repository of self …

Social media have attracted considerable attention because their open-ended nature allows
users to create lightweight semantic scaffolding to organize and share content. To date, the …

This book discusses the study and analysis of the physical aspects of social systems and
models, inspired by the analogy with familiar models of physical systems and possible …

The empirical validation of community detection methods is often based on available
annotations on the nodes that serve as putative indicators of the large-scale network …

Bots are, for many Web and social media users, the source of many dangerous attacks or
the carrier of unwanted messages, such as spam. Nevertheless, crawlers and software …

Consumer spending accounts for a large fraction of economic footprint of modern countries.
Increasingly, consumer activity is moving to the web, where digital receipts of online …

This chapter explores current thinking about place attachment in the workplace. Place
attachment describes the emotional bond between person and place. In the field of …

We perform an empirical study of the preferential attachment phenomenon in temporal
networks and show that on the Web, networks follow a nonlinear preferential attachment …

Community structure is of paramount importance for the understanding of complex networks.
Consequently, there is a tremendous effort in order to develop efficient community detection …

Complex networks are useful tools to understand propagation events like epidemics, word-
of-mouth, adoption of habits and innovations. Estimating the correlation between two …