This systematic literature review aims to synthesize the academic research on consumer
ethnocentrism comprehensively. The study systematically examines the development of …

In recent years, nations have regained prominence as central symbols of political unity and
mobilization, and proved capable of serving political goals across the political spectrum. Yet …

Purpose This study aims to investigate consumer ethnocentrism and determine its impact on
actual purchasing behavior in relation to six product categories. It also examines the role of …

Abstract Based on the Optimal Distinctiveness Theory, this study explores the moderating
role of personal cultural values in the effect of consumer ethnocentrism on perceived product …

This study investigates how the value of consumer ethnocentrism (CET) and ethnocentric
marketing affect consumers' purchase intentions for domestic and foreign brands in China …

This paper seeks to understand the role of psychological ownership in sha** perceptions
and preferences of domestic versus foreign products. We provide evidence that quality …

Purpose While the idea that consumer ethnocentrism influences the willingness to buy
domestic products is a well-known assumption for marketers, the purpose of this paper is to …

Purpose The purpose of this paper is to examine ethnocentrism and animosity in a special
context of two societies that share cultural, historical, ethnic and geographical …

The impact of globalization on consumer behavior across demographic cohorts remains
important for international marketers balancing standardization–adaptation challenges. The …

Purpose The purpose of this paper is to examine consumer ethnocentrism (CE) in China
and clarify whether CE impacted on Chinese consumers' product preferences between local …