Social media comprises communication websites that facilitate relationship forming between
users from diverse backgrounds, resulting in a rich social structure. User generated content …

Online consumer reviews can help customers reduce uncertainty and risks faced in online
shop**. However, the studies examining the determinants of perceived review helpfulness …

Consumers frequently rely on online reviews in forming purchase intentions, but at the same
time have increasingly expressed reservations with regard to the credibility of online reviews …

Customers' online reviews play an important role in generating electronic word of mouth;
these reviews serve as an online communication tool that highly influences consumers' …

Abundant research has investigated the impact of review valence on purchase decisions,
but has reported mixed findings. To reconcile these mixed findings, this study unearths the …

Online reviews provide information about products and services valuable for consumers in
the context of purchase decision making. Online reviews also provide additional value to …

With increased online activities associated with the purchase of restaurant services, online
reviews have become important among potential customers due to the advantages in …

Negative emotional contents have been demonstrated to be persuasive when consumers
judge review helpfulness across many existing studies. Drawing on emotions as social …

Images have become integral to consumers' sharing of consumption experiences due to
their abilities of carrying rich and vivid information. This study investigates the impacts of …

Although the impacts of helpful online reviews on customers' purchase decisions and
product sales have been widely investigated, review helpfulness has been commonly …