[LIBRO][B] TREN TECHNOPRENEURSHIP: Strategi & Inovasi Pengembangan Bisnis Kekinian dengan Teknologi Digital

H Hartatik, AY Rukmana, E Efitra, IR Mukhlis… - 2023 - books.google.com
Dalam buku" TREN TECHNOPRENEURSHIP: Strategi & Inovasi Pengembangan Bisnis
Kekinian dengan Teknologi Digital", pembaca diarahkan pada perjalanan mendalam dalam …

[HTML][HTML] Blockchain technology as a game changer for green innovation: Green entrepreneurship as a roadmap to green economic sustainability in Peru

MRH Polas, AI Kabir, ASM Sohel-Uz-Zaman… - Journal of Open …, 2022 - Elsevier
Blockchain technology has been heralded as a game changer for addressing severe
environmental and economic sustainability challenges. In response to rising environmental …

[HTML][HTML] The impact of managerial autonomy and founding-team marketing capabilities on the relationship between ambidexterity and innovation performance

S Sayed, M Dayan - Journal of Open Innovation: Technology, Market, and …, 2024 - Elsevier
Despite extensive research on the impact of ambidexterity strategy on firm performance, little
is known about how team and individual factors affect innovation performance in new …

Peran sistem informasi dalam implementasi digital marketing: A systematic literature review

NF Zuhroh, FA Pradhani - Jurnal Ilmiah Manajemen dan …, 2024 - ejournal.stiesia.ac.id
Tujuan utama dalam penelitian ini yaitu melakukan kajian dan temuan terhadap isu yang
berkembang saat ini pada peran sistem informasi bagi implementasi digital marketing …

[LIBRO][B] MANAJEMEN PEMASARAN: Strategi dan Praktek yang efektif

MS Iswahyudi, I Budaya, P Purwoko, A Riswanto… - 2023 - books.google.com
Buku" Manajemen Pemasaran" merupakan panduan praktis yang membahas berbagai
aspek penting dalam pengelolaan pemasaran perusahaan. Dalam buku ini, pembaca akan …

Effects of block chain adoption on green innovation: moderating the role of intention to use

MA Bhatti, AS Juhari - AgBioForum, 2023 - agbioforum.org
This study examines the moderating effect of intention to use on the relationship between
blockchain technology and green innovation within the manufacturing sector of Saudi …

Open Innovation And Digital Marketing: A Catalyst For Culinary SMEs In Makassar

JB Halik, MY Halik - Jurnal Manajemen, 2024 - ecojoin.org
Through an open innovation process, this study aims to determine the impact of IT
awareness and digital marketing on the performance of SMEs in Makassar City. A sample of …

Exploring the challenges in develo** and managing digital agility among Sri Lankan family business owners during the economic crisis situation

NS Jayawardena, K Chavali, NJ Dewasiri… - Journal of Global …, 2023 - igi-global.com
The purpose of this qualitative study is to explore the ongoing post-pandemic challenges in
develo** and managing digital agility among Sri Lankan family business owners. This …

What motivates individuals to use FinTech budgeting applications? Evidence from India during the covid-19 pandemic

B Savitha, IT Hawaldar - Cogent Economics & Finance, 2022 - Taylor & Francis
The purpose of the present study was to explicate the factors determining customers'
intention to use budgeting apps since the outbreak of COVID-19 pandemic. A cross …

The use of offline and online paid media, earned social media, and organic search in explaining supermarket's performance: a cyclical Echoverse model

VC Vargas, VA Vieira, LRC Moura… - Journal of Marketing …, 2025 - Taylor & Francis
Offline paid media (eg TV and radio) and online paid media (eg Google AdWords and
Facebook) are complementary advertising channels that create a cyclical Echoverse effect …