Brand polarization represents a somewhat unorthodox approach to brand management.
Rather than foster support and minimise opposition towards a brand, polarization maintains …

The competitive landscape among universities in Indonesia necessitates Islamic higher
education institutions to attend to all aspects of marketing. This study explores the influence …

China apparel customization brands (CACBs) have been recently growing in massive
quantities despite being in their infancy stages of brand value building. Although scholars …

El creciente consumo en línea y de redes sociales impulsados por la pandemia del COVID-
19 han ocasionado un rápido cambio en el comportamiento de compra. Las redes sociales …

O estudo verifica a influência das propagandas e das promoções em vendas sobre o
customer-based brand equity de marcas de posicionamentos distintos do mesmo segmento …

Generasi Z memiliki peranan penting dalam konsumsi industri makanan dan minuman
menimbang generasi ini akan menjadi potensi umur produktif yang besar di beberapa tahun …

The purpose of this research is to determine dimensions of sports shoe brand personality
(SSBP), and their impact of SSBP on brand loyalty (BL), taking gender as moderator. The …

The purpose of this study report is to identify the brand awareness of Indian millennials
towards the brand personalities of apparel brands. The idea of brand personality has …

This study report aims to pinpoint the awareness of customers toward sustainable brand
personality. As a crucial element of a brand's symbolic and emotional characteristics, the …

Bilişim teknolojilerinin baş döndürücü hızla ilerlemesi, yerleşik yöntemlerin yeniden gözden
geçirilmesi gerekliliğini açıkça ortaya koymuştur. Müşterilerin işletmeleri nerede gördüğü …