Purpose The intricate dynamics of ChatGPT adoption among Indian students are discussed
while exploring the factors outlined by Unified Theory of Acceptance and Use of Technology …

The role of artificial intelligence (AI) in education has been extensively studied, focusing on
its ability to enhance learning and teaching processes. However, the precise impact of AI …

Introduction The spread of COVID-19 pandemic in early 2020 has significantly affected the
tourism industry. Most current tourism research on emergencies focuses on issues such as …

Abstract The United Nations established Sustainable Development Goals (SDGs) to address
resource depletion, global warming, and other environmental issues caused by profit-driven …

Understanding the factors influencing elementary school students' internet skills is critical in
the rapidly evolving digital age. The research was conducted on the influence of gender …

Purpose This study investigates the impact of perceived ease of use on mobile shoppers'
inclination to make impulsive purchases in the context of mobile commerce. The authors …

Purpose Sustainable production and consumption may reduce global warming.
Disseminating environmental awareness through green advertising appeals can increase …

The growing adoption of generative AI (GenAI) in education underscores the importance of
identifying the factors that shape university students' intentions to sustain their use of this …

Webrooming, the practice of researching online before buying at a physical store, is a
growing trend. The study investigated how various socio-psychological aspects influence …

The dynamics of the knowledge-based economy are intrinsically linked to the concept of
gamification, which has been increasingly discussed in the context of companies' marketing …