Coopetition research-A systematic literature review on recent accomplishments and trajectories
Research in the field of coopetition, which describes firms simultaneously competing and
collaborating to create value, has recently gained enormous momentum. Over the period of …
collaborating to create value, has recently gained enormous momentum. Over the period of …
Word-of-mouth in business-to-business marketing: a systematic review and future research directions
Word-of-mouth in business-to-business marketing: a systematic review and future research
directions | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
directions | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
Coopetition, organizational agility, and innovation performance in digital new ventures
R Guo, H Yin, X Liu - Industrial Marketing Management, 2023 - Elsevier
By integrating the theories of coopetition and dynamic capabilities, this study investigated
whether and how coopetition contributes to innovation performance in digital new ventures …
whether and how coopetition contributes to innovation performance in digital new ventures …
Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future
Purpose This study aims to introduce the special issue on digital marketing and business-to-
business (B2B) relationships. In general, only modest attention has been devoted to the …
business (B2B) relationships. In general, only modest attention has been devoted to the …
Coopetition, strategy, and business performance in the era of digital transformation using a multi-method approach: Some research implications for strategy and …
In the context of digital transformation and its profound implications for business
performance, the concept of'coopetition'—the strategic integration of cooperation and …
performance, the concept of'coopetition'—the strategic integration of cooperation and …
Industrial marketing management digital media optimization for B2B marketing
The role of digital media in B2B marketing has gained traction with academics and
practitioners in recent years. However, a comprehensive framework about the use and value …
practitioners in recent years. However, a comprehensive framework about the use and value …
[HTML][HTML] Learning in strategic alliances: Reviewing the literature streams and crafting the agenda for future research
The present study examines the alliance learning literature in these uncertain times, which
highlights the importance of alliance learning that takes place across organizational …
highlights the importance of alliance learning that takes place across organizational …
The Emergence of Fintech in Higher Education Curriculum
Y Shino, C Lukita, KB Rii… - … Business Digital (SABDA …, 2022 - journal.pandawan.id
The digital revolution in economic sectors such as e-commerce and financial technology has
affected various industries, one of which is the financial industry in various parts of the world …
affected various industries, one of which is the financial industry in various parts of the world …
Knowledge is power: The impact of entrepreneurship education on the international entrepreneurship performance
X Zhou, C Ma, X Su, L Zhang, W Liu - The International Journal of …, 2024 - Elsevier
Integrating and utilizing resources to seize business opportunities in complex and changing
international markets is the key to enhancing the performance of entrepreneurial ventures …
international markets is the key to enhancing the performance of entrepreneurial ventures …
E-WOM in the B2B context: Conceptual domain, forms, and implications for research
Despite a vast increase in electronic word-of-mouth (e-WOM) research over the past two
decades, insights into e-WOM in the Business-to-Business (B2B) context have been limited …
decades, insights into e-WOM in the Business-to-Business (B2B) context have been limited …