The motion picture industry: Critical issues in practice, current research, and new research directions
J Eliashberg, A Elberse… - Marketing science, 2006 - pubsonline.informs.org
The motion picture industry has provided a fruitful research domain for scholars in marketing
and other disciplines. The industry has high economic importance and is appealing to …
and other disciplines. The industry has high economic importance and is appealing to …
Too little, too early: Introduction timing and new product performance in the personal digital assistant industry
The authors address the following key questions:(1) When should a firm introduce a new
product?(2) What should its performance level be? and (3) How do the decisions of a …
product?(2) What should its performance level be? and (3) How do the decisions of a …
Entrepreneurial orientation and performance: Is innovation speed a missing link?
P Shan, M Song, X Ju - Journal of Business Research, 2016 - Elsevier
Existing research on entrepreneurial orientation primarily examines how entrepreneurial
orientation contributes to the performance and survival rate of new ventures. This study …
orientation contributes to the performance and survival rate of new ventures. This study …
Accelerated innovation through repurposing: exaptation of design and manufacturing in response to COVID‐19
As the COVID‐19 pandemic spread across the globe in the first quarter of 2020, demand for
specialised equipment in hospitals soared. As a result, firms from a variety of sectors …
specialised equipment in hospitals soared. As a result, firms from a variety of sectors …
Steering firm performance through innovative capabilities: A contingency approach to innovation management
Today's business environment is filled with fierce competition, rapid technological changes
and market uncertainty. For survival, organizations have no option but to embrace …
and market uncertainty. For survival, organizations have no option but to embrace …
The impacts of speed-to-market on new product success: the moderating effects of uncertainty
J Chen, RR Reilly, GS Lynn - IEEE Transactions on …, 2005 - ieeexplore.ieee.org
Time-based strategy is becoming an important weapon to achieve competitive advantage in
the current environment of fast-changing technology and customer requirements. Speed-to …
the current environment of fast-changing technology and customer requirements. Speed-to …
Faster, better, cheaper: A study of NPD project efficiency and performance tradeoffs
In this paper, we develop a theory of efficiency and performance tradeoffs for new product
development (NPD) projects. Data from 137 completed NPD projects are analyzed for …
development (NPD) projects. Data from 137 completed NPD projects are analyzed for …
Managing the process of engineering change orders: the case of the climate control system in automobile development
Engineering change orders (ECOs) are part of almost every development process,
consuming a significant part of engineering capacity and contributing heavily to …
consuming a significant part of engineering capacity and contributing heavily to …
Product modularity, process modularity, and new product introduction performance: does complexity matter?
Modularity has the potential to impact various facets of new product introduction
performance including product development lead time, frequency of new product …
performance including product development lead time, frequency of new product …
Consequences of new product development speed: A meta‐analysis
P Cankurtaran, F Langerak… - Journal of Product …, 2013 - Wiley Online Library
Five meta‐analyses previously have been published on the topic of new product
development involving the concept of new product development speed. Three of these …
development involving the concept of new product development speed. Three of these …