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An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter?
Limited research has investigated the consequences of brand hate, particularly the
pathways and contingent factors. This study addresses a critical gap by investigating the …
pathways and contingent factors. This study addresses a critical gap by investigating the …
Brand negativity: a relational perspective on anti-brand community participation
Purpose This paper aims to focus on the phenomena of negative brand relationships and
emotions to evidence how such relationships transpose into the willingness to participate in …
emotions to evidence how such relationships transpose into the willingness to participate in …
When brands (don't) take my stance: The ambiguous effectiveness of political brand communication
Brands increasingly take a stance on political issues, whereas consumers increasingly
choose to either support a brand by buying their products (“buycotting”), or turn away from a …
choose to either support a brand by buying their products (“buycotting”), or turn away from a …
“Fight or flight”: co** responses to brand hate
Purpose This study aims to investigate the interplay between brand and consumer
personalities in sha** brand hate and its consequences. More specifically, it investigates …
personalities in sha** brand hate and its consequences. More specifically, it investigates …
Brand avoidance: underlying protocols and a practical scale
Purpose The increased practitioner and academic interest in negative brand phenomena
highlight the need for the development of practical scales to be used for empirical …
highlight the need for the development of practical scales to be used for empirical …
Opinion leaders and boycott intentions: Factors influencing consumer behavior in support of Israel Boycott
AA Awaludin, MA Al-Khaidar - Journal of Digital Marketing …, 2023 - journal.walisongo.ac.id
This study aims to identify the factors driving consumers to boycott companies that support
the occupation of Israel, with an emphasis on the role of religiosity and religious values as …
the occupation of Israel, with an emphasis on the role of religiosity and religious values as …
Understanding drivers and barriers affecting tourists' engagement in digitally mediated pro-sustainability boycotts
Despite the growing body of research on consumer activism, little is understood about
tourists' digitally mediated boycott consumption behaviours in relation to pro-sustainability …
tourists' digitally mediated boycott consumption behaviours in relation to pro-sustainability …
Brand hate experiences and the role of social media influencers in altering consumer emotions
The study empirically investigates brand hate experiences and the impact on consumers'
patronage intentions as well as on electronic word-of-mouth (e-WOM) via social media. It …
patronage intentions as well as on electronic word-of-mouth (e-WOM) via social media. It …
What drives Muslims to boycott French brands? The moderating role of brand judgement and counterargument
Purpose This study aims to investigate some factors that might drive Muslims in Indonesia to
get involved in a French brands boycott movement by examining the moderating role of …
get involved in a French brands boycott movement by examining the moderating role of …
Brands in the eye of the storm: navigating political consumerism and boycott calls on social media
Purpose Given the division between conservative and liberal ideologies on many issues,
brands navigate social media minefields whenever they take a social or political stance. This …
brands navigate social media minefields whenever they take a social or political stance. This …