Purpose Although many studies addressed destination marketing concepts, the relationship
between self-identification, memorable tourism experiences, overall satisfaction, and …

The relationships among social media communication, brand equity and satisfaction in a
tourism destination: the case of Danang city, Vietnam | Emerald Insight Books and journals …

Purpose There has been considerable discussion about the utilization of social media
effectively in tourist research. Still, there is a paucity of information about its usage for …

Purpose This study aimed to explore how the attributes of heritage destinations become
constraints on tourists' intention to revisit these destinations and to provide stakeholders with …

Purpose The purposes of this study were to explore the moderating effect of consumer
affinity on brand personality and consumers' intention to stay in a hotel, as well as on self …

Purpose This paper sought to examine the factors that influence intention to recommend,
focussing on the extension of the theory of planned behaviour in halal tourism, with …

Purpose This research explores the antecedents of tourist satisfaction and revisit intention,
especially in light of the post-pandemic environment that pushed tourism to the lowest level …

Safety, security, and clean air have been given some appreciable attention in tourism
research and practice. However, little is known about TikTok short video narratives of safety …

Purpose This two-part explanatory study aims to examine how the framing of messages
influences non-Muslims who are unlikely to visit a mosque due to their self-conception, and …

The appearance of COVID-19 has highlighted the critical nature of well-being and health in
the modern world that affected the tourism industry at large. Thus, the research aims to …