This paper reviews the research literature on forecasting retail demand. We begin by
introducing the forecasting problems that retailers face, from the strategic to the operational …

Research on consumer reaction to price has been largely confined to examining consumers'
price information search, evaluation of price alternatives, and individual purchase behaviors …

In marketing analytics applications in OR, the modeler often faces the problem of selecting
key variables from a large number of possibilities. For example, SKU level retail store sales …

How do competitors react to each other's price-promotion and advertising attacks? What are
the reasons for the observed reaction behavior? We answer these questions by performing …

Sales promotions generate substantial short-term sales increases. To determine whether the
sales promotion bump is truly beneficial from a managerial perspective, we propose a …

This paper empirically investigates the determinants of retailers' pricing decisions. It finds
that competitor factors explain the most variance in retailer pricing strategy. Only in the cases …

We review five eras of model building in marketing, with special emphasis on the fourth and
the fifth eras, the present and the future. At many firms managers now routinely use model …

A realistic and comprehensive review of joint approaches to machine learning and signal
processing algorithms, with application to communications, multimedia, and biomedical …

Like any new product, private label entry increases competition within a category leading to
downward pressure on both wholesale and retail prices. But, given the higher margins for …

In cause-related marketing (CM), companies promise a donation to a cause every time a
consumer makes a purchase. We analyze the impact of the size of this donation on brand …