In recent years, gambling has become increasingly prominent in everyday life; the term
'gamblification'first emerged in the late 2000s and was used to describe the colonisation of …

Gamblification, ie the use of gambling as a tool to influence consumer decision-making, has
most recently been associated with the monetisation of digital games. Yet, despite such …

In-game virtual items, which are an integral element of massively multiplayer online role-
playing games (MMORPGs), are obtained by their players using real money, and they can …

Problematic monetization schemes in video games have become a prominent topic in
games studies, but one essential question has been left out so far: Do microtransactions in …

To motivate visitors to engage with websites, e‐tailers widely employ monetary rewards (eg,
vouchers, discounts) in their website designs. With advances in user interface technologies …

In recent years, video games have been on the rise as entertainment goods, leading to a
growing interest by practitioners, researchers, and, of course, consumers alike. While a few …

Offering customers a high-quality experience has become critical for companies. Scholars
have therefore emphasized the opportunity to use gamification. However, despite the …

2000s (Perry, 2016). The same applies to the recent technology platforms in the automotive
sector where manufacturers have joined two large alliances around the hardware providers …

Background The integration of loot boxes has emerged as a significant factor contributing to
the increasing revenue in the video gaming industry. However, this integration has also led …

To optimise income, video game developers incorporate microtransactions into their games.
One such microtransaction is a loot box. This is a container that a gamer in certain instances …