This sco** review aimed to clarify and redefine the concepts of social and physical
presence in the context of online livestreaming environments. Physical presence involves …

After the outbreak of COVID-19, E-commerce lives streaming (ELS) has become popular as
a marketing tool to reduce spatial restrictions and control the spread. However, there are …

The rapid progress of technology has dramatically transformed daily life, with the
widespread impact of network and internet communication technologies. Live commerce …

In response to the growing demand for studies into recommendation behaviour for mobile
fitness apps, this study identified key drivers of users' recommendation intentions through a …

Despite the growing importance of esports tourism as a strategy to attract young tourists to
destinations, limited research has been conducted on how the online gaming experience …

Social media live streaming has gained popularity among small sellers for real-time selling.
Although favourable facets of live streaming have been studied, the potential for these …

Live shop** has evolved significantly as extensive publications have explored this
phenomenon from the perspective of streamers and consumers. However, there is limited …

The advancement in internet technology has firmly entrenched social media as an
indispensable aspect of daily life. Social networking communities have evolved into a …

Live streaming commerce is a sales channel that is currently often used by business people
to market their products, such as fashion products. TikTok is one of the most used live …

In the era of technological evolution, Live Streaming, as a business model, has
revolutionized e-commerce, enabling streamers, vendors, and influencers to showcase and …