Abstract providing a pleasant shop** experience for consumers is vital in the apparel
retail industry. A comprehensive multi-dimensional scale to measure “retail brand …

Purpose Providing high-quality service for airline companies cannot be overstated, as it
directly impacts their survival and competitiveness. Hence, there is an increasing need to …

Purpose Even though there is a noticeable market value in the mobile gaming apps industry,
there has been limited research examining experiential value of gamers with respect to in …

Despite the importance of consumers' need for uniqueness in behavioural studies, branding
antecedents such as consumer brand identification and brand personality have not been …

Due to high customer switching behavior from one mobile service provider to another and
high competition within the market, scholars, and marketers are trying to find and formulate …

As a loyalty index, the net promoter score (NPS) has attracted much attention. The simplicity
of this index has been overwhelmingly well received by industry, and many organizations …

This study employed the stimulus–organism–response (SOR) model to investigate the
factors that influence consumers' internal evaluation and, consequently, their behavioral …

Despite the extensive research on loyalty, academic discussions on simple and effective
loyalty indices are surprisingly scarce. One of the few suggestions for loyalty indices is the …

The importance of retailing industry in a develo** country like Pakistan cannot be ignored,
as it is a major source of socio-economic development by offering jobs, sha** consumer …

In today's highly competitive marketplace, building strong brand resonance has become an
essential aspect of brand management for companies operating in various industries. In the …