With the rapid growth of online entertainment live streaming, how to continuously innovate
and achieve long-term sustainability has become a major challenge for the industry …

This study explores the role of perceived customer value and loyalty relationships in mobile
wallet (M-wallet). The study further investigates trust and satisfaction as drivers of loyalty and …

Purpose This study aims to investigate the adoption of mobile wallet payment services
among rural Omani millennials, with a focus on social factors, perceived security, trust …

The creativity of live streaming video can affect consumers' value perception and emotion,
thus stimulating their impulse buying. However, few studies consider the impact of video …

This study examined impulse control during an online shop** festival in China. The
research model integrated the flow theory into a Stimulus-Organism-Response (SOR) …

These days, the competition in electronic commerce is increasingly competitive. Business
actors will continue to strive to increase product sales, one of which is by stimulating …

The increasing prevalence of information and communication technology (ICT), particularly
through smartphones, has profoundly shaped individuals' daily schedules, making it an …

Currently, Omnichannel distribution services are experiencing very rapid development
around the world. In the Omnichannel distribution services, each existing sales channel will …

The application of virtual reality (VR)/animation-enhanced technologies to various
educational settings has received increasing attention from academics and educators …

Penelitian bertujuan mengkaji pengaruh mobile banking, internet banking dan e-wallet
terhadap rasio return on asset (ROA) melalui fee-based income dari layanan digital di bank …