Email marketing in the era of the empowered consumer | Emerald Insight Books and journals
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This research highlights the contributions of the socio-cultural approach to the study of the
concept of consumer brand engagement (CBE). To this end, an integrative analysis first …

Purpose In the era of new technological revolution, seeking to survive and guarantee
business sustainability in their digital internationalization, enterprises choose to become …

While the impact of consumer ethnocentrism on preference for local products has received
extensive attention by researchers, this research provides further understanding by …

Virtual reality is transforming people's behaviour in new online multiplayer games. However,
the question of how this technology influences players virtual object purchasing behaviour …

Résumé La présente recherche met en avant les contributions de l'approche socio-culturelle
à l'étude du concept de l'engagement du consommateur envers la marque (ECM). A cette …

This study determined the influence of faculty-and web portal design-related factors on web
portal usability. Descriptive statistics revealed that most of the respondents were in their …

Purpose–The main purpose of this paper is to test the controlled experiment (A/B split)
methodology in B2C oriented e-mail marketing campaigns. Design/Methodology/Approach …

Teknolojik gelişmeler arasında insanları en çoketkileyen araç internettir. İnternet, zaman
sıkıntısı çekengünümüz insanının hayatını önemli ölçüdekolaylaştırmaktadır. İnsanlar …

The central aim of this study is to identify forms of digital marketing enhancing SMEs
productivity, along with to recommend an action to optimise the productivity of SMEs. This …