Abstract The International Journal of Consumer Studies (IJCS) is a distinguished 45‐year‐
old peer‐reviewed international journal in the field of multidisciplinary consumer research …

Environmental degradation is increasingly attracting the attention of public opinion;
however, the rise in environmental concern is not accompanied by a parallel growth of …

This research aimed to investigate the antecedents of Malaysians purchase intention of
hybrid vehicles through the integration of the Norm Activation Model (NAM) and the Theory …

This comprehensive analysis of 1121 research and review articles published in 462 journals
listed in the Scopus and Web of Science databases during 1990–2021 provides measurable …

Purpose The purpose of this paper is to develop a reliable and valid scale with desirable
psychometric properties and sufficient level of reliability and validity to measure sustainable …

This study explored the consumer behavior of intention to purchase green products based
on a decision-making model that integrates cognitive attributes, affective attributes, and …

Pro-environmental behaviour (PEB) helps individuals to minimize the negative effects of
their actions on the environment; for example, by recycling and reducing energy …

Purpose–The purpose of this paper is to examine influence of past environmental attitudes,
social and personal environmental norms, social influence, and green self-identity on Indian …

Previous studies have explored tourists' environmentally responsible behavior (ERB) from
the perspectives of individual commitment, attractiveness, and involvement. This study …

Consumers are increasingly concerned about the negative environmental implications of
purchasing goods, which in turn shape their behaviour. Yet, there are indications that …