Augmented reality (AR) and virtual reality (VR) have emerged as rapidly develo**
technologies used in both physical and online retailing to enhance the selling environment …

Purpose The purpose of this paper is to review augmented reality (AR) within retailing by
identifying, outlining and discussing definitions of AR, applications of AR that are relevant for …

Artificial Intelligence (AI) is transforming the way retail stores operate. AI-Powered
Automated Retail Stores are the next revolution in physical retail. Consumers are facing fully …

There is a general consensus that augmented reality (AR), once it becomes a mainstream
medium, can disrupt marketing and management in many ways. One frequently discussed …

This paper furthers our understanding of customer brand engagement through augmented
reality (AR) features on retailers' mobile applications. Due to the ubiquitous smartphone …

Augmented reality smart glasses are a major trend in retailing. However, little is known
about the factors that drive customers' acceptance of these wearables as a channel in …

Purpose Due to the lack of relevant literatures on the application of mobile augmented
reality (AR) service in beauty industry, the purpose of this study is to explore the impact of …

Many businesses across sectors are using extended reality technologies to enhance the
consumer experience. In the restaurant industry, digital technologies are gaining growing …

The purpose of this research is to examine the relationship between intellectual agility,
entrepreneurial leadership (measured through future orientation and community building) …

With the rapid diffusion of smart technologies, a new retail mode, the smart shop, has
received increasing attention from both academia and practitioners in the 5G era. However …