This study aims at understanding the role of customer engagement in writing online reviews
by shoppers with specific focus on mobile devices for shop**. Mobile devices are …

This study extends the “Uses and Gratifications” approach (U&G) from a web context to a
new one, ie mobile applications. It seeks to investigate the effect of the key benefits …

This paper examines the effect of the freemium strategy on Google Play, an online
marketplace for Android mobile applications. By analyzing a large panel data set consisting …

As a hybrid revenue model seems better for generating revenue for online content providers
than purely either an advertising revenue model or a pay-for-content model, many online …

This study investigates the effects of exposures to earned and owned social media activities
and their interaction on brand purchase in a two-stage decision model (ie, likelihood to …

Mobile applications markets with app stores have introduced a new approach to define and
sell software applications with access to a large body of heterogeneous consumer …

The business value of online consumer reviews has emerged in recent year as one of
utmost importance for hotel marketers. This study examines how online consumer reviews …

Freemium business models are a potential monetization strategy wherein companies can
persuade consumers to buy premium services by offering a free version with limited …

Extant literature has studied the relationship between identity disclosure and online
consumer reviews, yet no research has investigated the effects of the introduction of an …

With the broad reach of the Internet, online users frequently resort to various word-of-mouth
(WOM) sources, such as online user reviews and professional reviews, during online …