In recent years, we have witnessed the rapid proliferation and widespread adoption of a new
class of information technologies, commonly known as social media. Researchers often rely …

Abstract Information cascades are important dynamical processes in complex networks. An
information cascade can describe the spreading dynamics of rumour, disease, memes, or …

The present study compares the influence of text‐based recommendations; traditionally
known as online consumer reviews, and the influence of voice‐based recommendations …

The use of digital resources through digital marketing is an option to be able to reach
customers, build interactions with customers in real time and finally achieve customer …

This study contributes to the current dearth of knowledge on the potential of social media as
a marketing tool in industrial settings, by focusing on factors that determine social media …

Purpose The nature of digital media channels are important factors in explaining consumers'
behavior over the Web, and specifically on social network sites (SNS). The purpose of this …

The purpose of this paper is to analyse consumers' interactions with fashion brands on
social networking sites, focusing on consumers' motives for engaging in electronic word-of …

Seeding strategies have strong influences on the success of viral marketing campaigns, but
previous studies using computer simulations and analytical models have produced …

This paper analyzes some salient factors affecting the internationalization speed of digital
innovations by tracking international penetrations of 127 apps at Apple's app store. Although …

Universality is a powerful concept, which enables making qualitative and quantitative
predictions in systems with extensively many degrees of freedom. It finds realizations in …