Purpose–The aim of the paper is to carry out a contemporary and concise “state‐of‐the‐art”
review of the city branding research domain, in particular how scholars have approached …

Although there is increasing interest in place and destination branding, the inter‐disciplinary
nature of the field poses challenges for the development of a coherent knowledge base …

Purpose–This paper deals with the importance of residents within place branding. The aim
of this paper is to examine the different roles that residents play in the formation and …

This article considers the concept of 'place'in the context of place marketing. Following a
discussion of the disciplinary antecedents of place marketing/branding, the article evaluates …

City promotion, city marketing and city branding are all frequently mentioned and examined
in the literature on urban governance. Based on the goals and characteristics of different city …

First, this article attempts to clarify certain issues involved in treating cities as brands, which
have significantly limited the application of city branding. Secondly, it draws from corporate …

This paper serves two purposes. First, to identify the stages of the historical development of
place marketing, because place marketing has developed over time through discrete …

Purpose–The branding of places has gained popularity among city officials in recent years.
Unfortunately, place marketers often disregard the complexity of place brands, as do their …

Many facets of place branding, such as identities, image, promotion or sense of place, have
been around for a long time. However, the need to analyse their nature in the context of …

This book explores the politics of place marketing and the process of 'urban reinvention'in
Berlin between 1989 and 2011. In the context of the dramatic socio-economic restructuring …