We explore the relationship between strategic orientations (market orientation and
entrepreneurial orientation), organizational ambidexterity, and sustained competitive …

Current business challenges mean that understanding elements that can affect
organizational performance represents a differential factor in maintaining competitiveness …

Purpose This study aimed to identify the barriers and facilitators related to the
implementation of radical innovations in secondary healthcare. Design/methodology …

Purpose The complexity of the firm's external environment, with its constant changes, forces
managers to develop novel strategies that can meet new strategic needs. The purpose of …

SMEs, the most vital but vulnerable part of an economy, necessitate crucial resources and
capabilities to succeed. Structuring on the resource-based theory (RBT) and market …

In the highly competitive Chinese construction market, develo** a strategic orientation
alone fails to maintain the sustainable competitive advantage of firms. In this paper, the …

Purpose The aim of this paper is to improve the understanding of strategies for how
established companies can respond to disruptive innovation, handle increasing complexity …

Purpose This study aims to investigate marketing capabilities that represent the marketing
mix from an adaptive perspective: brand management, customer relationship management …

Customer analytics capability remains underdeveloped among firms despite its potential for
enhancing competitiveness. Previous research has predominantly focused on inside-out …

This study investigates and compares born global (BG) firms and non-BG firms in Malaysia.
We employed the multigroup analysis technique with structural equation models to test six …