As the most recent approach of communication management, the integrated marketing
communication (IMC) programmes, enhanced by the advancements in information and …

The overall objective of this paper is to build upon previous empirical research into
integrated marketing communications (IMC) and to provide guidelines for future research. A …

Potenciada por los avances en las tecnologías de información y comunicación (TIC), la
comunicación integrada de marketing (CIM) despierta interés de académicos y practicantes …

The concept of integrated marketing communications (IMC) has been recognized as a key
factor in the marketing literature. Boosted by advancements in information and …

In order to increase brand loyalty and build permanent relationships with their customers,
hotel companies are embracing new marketing and communication initiatives, such as …

Croacia viene experimentando un auge turístico notable en los últimos diez años. Es crucial
para su futuro desarrollo saber gestionar el sector hotelero de acuerdo con las nuevas …

New marketing and Communication Management efforts in the hotel sector: The case of
high-quality hotels of Dalmatia Page 759 The Ninth International Conference:“Challenges of …

The concept of integrated marketing communications (IMC) has been recognized as a key
factor in the marketing literature. Boosted by advancements in information and …

South Africa's democratic political regime opened up a global operating environment,
affecting all sectors of the economy including the nonprofit sector. Models of sustainability …

This study revisits the constructs of integrated marketing communication (IMC) by assessing
the customers of Habesha Breweries in Ethiopia. A customer-driven view of IMC is …