This study investigates the antecedents and outcomes of consumer engagement through AR
apps and suggests a new conceptual model. The purpose of the paper is to examine how …

This study investigates how technology acceptance model (TAM) factors and social factors
determine customer purchase intention. Although previous studies on mobile apps have …

The demand for online food delivery has increased considerably throughout the world
during the COVID-19 pandemic. Consumers' habits in searching for information on and …

Marketers utilize gamification as it provides an efficacious platform to communicate and
reach a large consumer base. Previous literature has explored the impact of various aspects …

This paper investigates the dynamic landscape of Over-The-Top (OTT) services in the Indian
subcontinent, focusing on the intentions of young consumers to engage with these platforms …

Kinerja yang maksimal sering juga dikaitkan pada sejauh mana individu sebagai pekerja
memberikan kontribusi terbaik pada hasil pekerjaannya. Bahkan tidak jarang dalam …

Selama pandemi COVID-19 banyak ibu rumah tangga yang tergerak ingin membantu
perekonomian keluarga melalui usaha kreatif baik kuliner maupun kerajian yang dapat …

The digitization trend has increased dramatically in the past decade. The development of the
internet and the increasing use of smartphones worldwide indicate the starting of the …

This research explicates the significance of mobile retail app continuous use to make the
online shop** experience more trustful, comfortable, and enjoyable for consumers. The …

As organizations are gradually shifting their emphasis from customer acquisition to creating
customer engagement and participation, mobile applications serve as an important tool for …