The spread and use of social networks provide a rich data source that can be used to
answer a wide range of research questions from various disciplines. However, the nature of …

This study explores the role of culture and international business in internationalization
outcomes through a systematic review and analysis of articles published between 2009 and …

The purpose of this paper is to analyze the evolution of Technological Forecasting and
Social Change journal for a period between 1970 and 2018 for 4248 articles. The growing …

This study presents a systematic literature review on the implementation of service
innovation in the extant literature. This study conducts a comprehensive review of published …

Cause-related marketing and social marketing has gained prominence since 1998;
however, the field has been divergent and fragmented. Therefore, this paper aims to conduct …

Purpose This study aims to identify the antecedents of strategic thinking and its relationship
with competitive advantage. Further, this study analyses the mediating effect of strategic …

Purpose In the rapidly changing business world, innovation plays a vital role for
organizations to gain a competitive advantage. Various factors associated with technology …

Purpose Startups across all sectors are affected by the COVID-19 pandemic and are facing
a formidable challenge in terms of marketing and operations. Most of the startups have …

In a federal structure, India's determination to much-needed fiscal reforms has been widely
applauded at its face value when she relinquished her previous complex and inefficient tax …

The implementation of an innovation landscape has transformed the emerging Asia-Pacific
economies in the past few decades with increased investment opportunities and …