The objective of this study is to investigate the influence of impulse buying tendency and pre-
purchase mood on impulse buying. The study further considers the effect of impulse buying …

This is the only textbook to provide an applied, critical introduction to the role of psychology
in marketing, branding and consumer behavior. Ideally suited for both students and …

The authors conduct four controlled lab experiments and one field study in a brick-and-
mortar grocery store to demonstrate that relative spending—the price of the purchased item …

Even within a store chain and format, supermarket outlets often exhibit substantial
differences in selling surface. For chain managers, this raises the issue of correctly …

The current research aims to explore the influence of in store characteristics on consumer
impulse buying behaviour. Precisely, this paper investigated the impact of window display …

The purpose of this examine became to analyze hedonic shop** and shop** lifestyle on
impulse buying in Gen Z and gender as a moderating variable on impulse buying. This …

Focusing on the interdependence of product categories we analyze multicategory buying
decisions of households by a finite mixture of multivariate Tobit‐2 models with two response …

Due to retail channel proliferation and mega size retail stores, marketers are putting more
efforts in instore marketing tactics to induce more impulse purchases while customers are at …

Como compreender os mecanismos ou os processos que, empresas retalhistas
independentes de Lisboa, criadas ao longo do século XIX e algumas até anteriores …

Esta dissertação foi desenvolvida com o intuito de analisar as percepções que os
empresários retalhistas e os shoppers têm relativamente à aplicação, em contexto real, do …