Private‐label consumer studies: A review and future research agenda
Focusing on the consumer studies, this review investigates the private label (PL) research to
identify emerging themes and future research avenues. Through a systematic review …
identify emerging themes and future research avenues. Through a systematic review …
Norms, consumer social responsibility and fair trade product purchase intention
EST Wang, CF Chou - International Journal of Retail & Distribution …, 2020 - emerald.com
Purpose Although the relationships between subjective norms, personal norms, consumer
social responsibility and consumer attitude have been studied, the direct or indirect …
social responsibility and consumer attitude have been studied, the direct or indirect …
The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Private label market shares are continuously increasing all around the world challenging
manufacturer brands in different product categories. While investments in quality, design …
manufacturer brands in different product categories. While investments in quality, design …
Effects of multitier private labels on marketing national brands
Purpose This paper aims to understand empirically how shares of standard and premium
private label (PL) products affect a retailer's marketing mix decisions toward national brands …
private label (PL) products affect a retailer's marketing mix decisions toward national brands …
When manufacturer brands did not support retailer brand images
P Roßmann, M Schade, CK Burmann - International Journal of Retail …, 2023 - emerald.com
Purpose To further improve the branding strategies between single-brand-retailers and multi-
brand-retailers, the paper investigates the influence of multiple manufacturer brand images …
brand-retailers, the paper investigates the influence of multiple manufacturer brand images …
When time drives search effort: the effect of assortment variety on visual attention to SKU pricing
Purpose Understanding the effect of assortment composition on attentional levels is an
essential topic for academic researchers and practitioners. This work has important …
essential topic for academic researchers and practitioners. This work has important …
Impact of website quality, product assortment, customer reviews, and perceived service quality on online loyalty: the role of perceived value as a mediator
The primary aim of this paper was to test the impact of customer reviews, website quality,
perceived service quality, and product assortment on perceived value and online loyalty …
perceived service quality, and product assortment on perceived value and online loyalty …
EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY
EJ Andarini, Y Alversia - Jurnal Aplikasi Manajemen, 2023 - jurnaljam.ub.ac.id
Private label is seen as a way to maintain profits, encourage consumption, and as a form of
CSR for retail companies when empowering local small businesses. In its development …
CSR for retail companies when empowering local small businesses. In its development …
Faktor-faktor penentu niat beli produk pakaian
VV Sianata, K Keni - Jurnal Manajemen Maranatha, 2023 - 114.7.153.31
Clothing business is experiencing rapid development following ongoing trends, creativity,
and lifestyle, resulting in intense competition among these businesspeople. One of the …
and lifestyle, resulting in intense competition among these businesspeople. One of the …
Experiences in consumer flow in online supermarkets
D Morales-Solana, I Esteban-Millat… - Electronic Commerce …, 2022 - Springer
This study aims to characterize the role of flow in online purchasing processes for mass
consumption products in online supermarkets. The study uses qualitative and quantitative …
consumption products in online supermarkets. The study uses qualitative and quantitative …