A complete survey on generative ai (aigc): Is chatgpt from gpt-4 to gpt-5 all you need?
As ChatGPT goes viral, generative AI (AIGC, aka AI-generated content) has made headlines
everywhere because of its ability to analyze and create text, images, and beyond. With such …
everywhere because of its ability to analyze and create text, images, and beyond. With such …
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers
Influencer marketing has become a dominant and targeted means for brands to connect with
consumers, but it also brings risks associated with influencer transgression and reputation …
consumers, but it also brings risks associated with influencer transgression and reputation …
Generative AI and ChatGPT: Applications, challenges, and AI-human collaboration
Artificial intelligence (AI) has elicited much attention across disciplines and industries (Hyder
et al., 2019). AI has been defined as “a system's ability to correctly interpret external data, to …
et al., 2019). AI has been defined as “a system's ability to correctly interpret external data, to …
Unreal influence: Leveraging AI in influencer marketing
Unreal influence: leveraging AI in influencer marketing | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Unreal influence …
Case studies Expert Briefings Open Access Publish with us Advanced search Unreal influence …
AI advertising: An overview and guidelines
Advertising has rapidly evolved in recent years, with a significant increase in the use of
artificial intelligence (AI) and its applications. While AI advertising literature dates to the …
artificial intelligence (AI) and its applications. While AI advertising literature dates to the …
How deepfakes and artificial intelligence could reshape the advertising industry: The coming reality of AI fakes and their potential impact on consumer behavior
Creative artificial intelligence technologies (eg, deepfakes, generative adversarial networks)
are enabling new ways of producing and editing the audio and visual content in advertising …
are enabling new ways of producing and editing the audio and visual content in advertising …
Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
This research examines consumers' attribution of responsibility to virtual influencers in
comparison with human influencers, as well as the mechanisms underlying this attribution …
comparison with human influencers, as well as the mechanisms underlying this attribution …
Map** the deepfake landscape for innovation: A multidisciplinary systematic review and future research agenda
Deepfakes are an emerging communication innovation possessing vast implications for
innovation scholarship. A systematic literature review of multidisciplinary literature was …
innovation scholarship. A systematic literature review of multidisciplinary literature was …
Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI's social role
Y Chen, H Wang, SR Hill, B Li - Journal of Business Research, 2024 - Elsevier
While artificial intelligence technology advances have enabled rapid changes in AI
generated content (AIGC) in advertising, little is known about consumer attitudes to AI …
generated content (AIGC) in advertising, little is known about consumer attitudes to AI …
Artificial intelligence in advertising: advancements, challenges, and ethical considerations in targeting, personalization, content creation, and ad optimization
B Gao, Y Wang, H **e, Y Hu, Y Hu - Sage Open, 2023 - journals.sagepub.com
With the rapid advancement of artificial intelligence (AI) technology, the advertising industry
is at a crossroads of new opportunities and challenges. This pioneering study provides an in …
is at a crossroads of new opportunities and challenges. This pioneering study provides an in …