This paper reviews articles on cooperative advertising, a topic which has gained substantial
interest in the recent years. Thereby, we first briefly distinguish five different definitions of …

To increase the sales of their products through advertising, firms must integrate their brand-
advertising strategy for capturing market share from competitors and their generic …

Software as a service (SaaS) has moved quickly from a peripheral idea to a mainstream
phenomenon. By bundling a software product with delivery and maintenance service, SaaS …

Abstract Within a Closed-loop Supply Chain (CLSC) framework we study several consumer
return behaviors for the used products which are based on the product prices and rebates …

Competition in which goods or rents are allocated as a function of the various efforts
expended by players in trying to win these goods or rents is a very common phenomenon. A …

We present a three-stage game where two firms choose location, R&D and price, under the
assumption that R&D spillovers depend on firms' location. That is, the closer firms are to …

The existing literature debates if the products of better quality are more heavily advertised.
This article resolves this contradiction by answering the question of when better quality …

Three out of four patients who ask a physician for a drug get it prescribed. Do patients really
wield so much influence? Empirical analysis of patient-level prescription claims reveals that …

We investigate the effect of competition on quality in health care markets with regulated
prices taking a differential game approach, in which quality is a stock variable. Using a …

This paper develops a differential duopolistic game where price is sticky and firms can invest
in market-enlarging promotional activities which have a public good nature. One finding …