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Eliciting small island tourists' ecological protection, water conservation, and waste reduction behaviours
Small island destinations possess fragile ecosystems that are susceptible to the effects of
tourism. Ensuring sustainability in these destinations is undoubtedly of utmost importance …
tourism. Ensuring sustainability in these destinations is undoubtedly of utmost importance …
A systematic literature review and future research agenda to study consumer acceptance of novel foods and beverages
In response to the rising global demand for healthier and more sustainable food resources,
novel and unconventional food and beverages are being developed and incorporated into …
novel and unconventional food and beverages are being developed and incorporated into …
Investigating the formation of ethical animal-related tourism behaviors: A self-interest and pro-social theoretic approach
Grounded in the theory of reasoned action, this research aims to integrate self-interest and
pro-social motive variables to identify the effective conditions that influence tourists' ethical …
pro-social motive variables to identify the effective conditions that influence tourists' ethical …
Map** the Theory of Consumption Values: A Systematic Review Using the TCCM Approach
The theory of consumption values (TCV) explains consumer behavior by examining the
underlying values that drive consumption choices. TCV is prominent across various …
underlying values that drive consumption choices. TCV is prominent across various …
Marine tourism and environmental preservation: determinants of tourists' ecofriendly behavior and promotion through word-of-mouth
This study aims to explore the factors that impact tourists' engagement in environmentally
friendly behaviors (BI) and their promotion of a destination through word-of-mouth (WOM) …
friendly behaviors (BI) and their promotion of a destination through word-of-mouth (WOM) …
Customer word-of-mouth for generative AI: Innovation and adoption in hospitality and tourism
Generative artificial intelligence (AI), such as ChatGPT, is increasingly utilized to facilitate
decision-making processes in various aspects of our lives, including travel activities. Despite …
decision-making processes in various aspects of our lives, including travel activities. Despite …
Triggers for Reducing Waste and Disposable Packaging: Insights from Food Truck Consumers in Thailand
P Sathatip - ABAC Journal, 2024 - assumptionjournal.au.edu
This study was intricately crafted to explore the decision-making processes of customers at
sustainable food truck venues. The study aimed to examine customers' pro-responsible …
sustainable food truck venues. The study aimed to examine customers' pro-responsible …
Comparative analysis of factor-based and composite-based structural equation models: Factors affecting word-of-mouth of Tourists in Khung Bang Kachao
Abstract Structural Equation Models (SEMs) are commonly categorized into two main types:
factor-based SEM and composite-based SEM. Each type is suitable for analyzing different …
factor-based SEM and composite-based SEM. Each type is suitable for analyzing different …
Captivating spectators: exploring the influence of marketing mix elements on sports event engagement
This research study explores the influence of Marketing Mix components on spectator
interest and engagement in sports events, with a focus on the traditional rugby football …
interest and engagement in sports events, with a focus on the traditional rugby football …
Factors influencing customer co-creation and happiness in fitness center businesses
Current understanding of the effect of co-creation in the context of a fitness center is limited.
This study aims to examine the factors influencing customer happiness in the fitness center …
This study aims to examine the factors influencing customer happiness in the fitness center …