This article is a comprehensive review of the literature on smart technology in consumer
studies from 1996 to 2023. While the paper provides information about the development of …

This research systematically reviews artificial intelligence (AI) effects in customer‐interfacing
retail applications based on an ecosystem value co‐creation framework. We conduct a …

Purpose This study investigates the influence of augmented reality (AR) on consumer
behavior and decision-making in the context of retail. By develo** a conceptual framework …

Metaverse is portrayed as the next significant technology innovation with an estimated
market opportunity of US $800 billion. Metaverse offers numerous opportunities and an …

Augmented reality marketing (ARM) is rapidly emerging as a critical marketing channel to
enhance consumer experiences. In the past, researchers have focused on ARM's varied …

This study seeks to understand how metaverse users interact with the platform to co‐create
their experiences and shape altered selves through embodied avatars, further influencing …

This paper develops the metaverse quality (MV‐Qual) scale and explores the various factors
that may impact consumers' perceptions of quality and value when purchasing virtual …

This exploratory research utilizes the lens of uses and gratifications theory (UGT) to examine
cross‐cultural differences in consumers' motives for using social media to build peer‐to …

Individuals are increasingly sharing their consumption activities on social media platforms.
However, the inferences people draw from consumption posts are understudied. Three …

Reconstructing Identity harnesses Augmented Reality (AR) technology to prompt
introspection and dialogue on identity and societal roles in an era of upheaval and …